Why Marketing | GTM Ops Matters

When data, tools, process and people are misaligned, growth stalls. Fix the operations; speed follows.

Inaccurate Data

Murky attribution and disjointed systems and processes drive bad decisions.

Pipeline Delays

Manual handoffs and routing gaps slow down revenue.

Tech Overload

Too many tools, too little value. Consolidate and standardize.

What We Deliver

Fast wins and effective solutions across strategy, execution, automation, and integration.

Strategic Assessment

Stack, data & process maturity
Velocity diagnostics
Annual & ongoing planning

Roadmap & Transformation

Operating model & governance
Stack rationalization plan
Change management

Execution & Optimization

Lead flow & campaign automation
QA, naming, templates
Experimentation & deliverability

M&A Integration

Consolidate MAP/CRM/CDP
Unified processes & data
Enablement & handoffs

AI-enablement

Automations that save time and increase accuracy—no hype.

Cross-team alignment

Marketing, Sales, and CS operating from the same truth.

Fast sprints

Quick wins in 60–90 days while building long-term systems.

Platform expertise

Marketo, Salesloft, Salesforce, 6sense, Demandbase, and more.

How We Work

A transparent, outcome-driven rhythm. AI is embedded where it adds real value.

1. Discovery

Stack • data • process assessment

2. Roadmap

Priorities • owners • milestones

3. Execute

Automation • QA • enablement

4. Measure

Dashboards • reviews • iterate

Next-Gen Ops with AI

Campaign & asset QA
Lead scoring & routing assist
Forecasting & anomaly alerts
Exec summaries from dashboards

How We Implement AI

Identify & Prioritize high-ROI use cases tied to KPIs
Pilot with metrics & guardrails
Operationalize via playbooks & owners
Measure & Expand in quarterly cycles

Past Results Snapshot

+20%

Process-driven pipeline velocity

+25%

Martech-influenced pipeline conversion

300+

Enabled marketers, BDRs, and sellers

10+

M&A marketing integrations

Engagement Options

Fractional Leadership

Part-time / ongoing

Own roadmap & governance
Coach and uplevel team
Executive reporting

Project-Based

60–90 day sprints

Migrations & integrations
Dashboard buildouts
QA & compliance programs

Retainer

Month-to-month

Continuous optimization
Backlog triage
Quarterly reviews

Let’s Talk

Tell me about your goals and where the friction lives today.

Based in the San Francisco Bay Area
Remote & on-site engagements

What to Expect

A 20–30 min discovery chat to align on goals
A quick-read summary of next steps within 24 hours
Clear options: fractional leadership, project-based, or retainer

Best Ways to Reach Me

Fastest response via email or mobile. Typical reply time: < 1 business day.

Email: eric@eortonops.com Call/Text: 415-205-0154 Connect: linkedin.com/in/eric-orton

Prefer to share context first? Email a short brief (goals, tools, timelines) and I’ll tailor the first call.